Returns processing, also known as reverse logistics, is a subsection of third party logistics that deals with minimizing costs of returns. With as much as 30% of some buyers returning goods, it’s important to have a reverse logistics operation in place for any retail or manufacturing operation.
The Internet has acted as a marketplace and a hub for business, but it also leads to a higher rate of returned products. Products might be different than what the customer expected, they may rethink a purchase, or it might just be defective. Whatever the case may be, any legitimate Internet presence deserves a returns policy and procedure that can handle even the most massive of recalls.
Many returns aren’t because the customer didn’t like the product- it might be because they didn’t receive it! Getting an address wrong or failing to verify address data is a leader in causes of wrongly addressed packages. On the front end of things, it’s nice to verify address information before accepting any new orders. For the back end, it’s best to have a system that is well organized and can handle mass addressing operations.
Repairing defective products is less expensive than replacing a product on average. An example would be with a mobile phone that costs several hundred dollars. Troubleshooting and replacing the defective part would cost much less than having to replace the entire device. That’s why a business needs to setup a repair department as soon as possible.
Where repairs are concerned, there are different systems to choose from when deciding how to get the product back to the buyer. A large operation of returns would best be suited by a system that immediately sends back a refurbished product to the buyer, and then the team repairs the one sent in once they get the opportunity to do so. Cycling through products like this will help bring down the customer dissatisfaction that comes from requiring a repair job on the product.
If the buyer doesn’t understand the product, they are at greater odds of returning it. It’s critical that a handbook or operating guide is as user-friendly as possible for this reason. Manufacturers should include well-laid out diagrams and clearly described instructions of operation. An example would be with a furniture piece: not detailing out every part and step could quickly result in a return or a replacement of a part that was thrown away or lost.
Closing Comments
Return departments can be massive: sometimes spanning entire buildings and employing teams of laborers to repair, ship, and store parts or products. Ask for help when you need it; third party logistics operations are there for when you think you have outgrown the business and need to expand with grace.
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